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Financial Observer – Advice engagement will be real robo test

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“Advice engagement will be real robo test”

By Financial Observer, 17/03/2017

Generational differences in the way clients seek advice would be a key catalyst for new digital entrants to capitalise on the growing millennial market by tailoring their models to the next wave of Australian investors, according to white-label digital advice provider Quantifeed.

Speaking to financialobserver, Quantifeed senior executive for strategic partnerships in Australia Graeme Brant said that while millennial investors were typically fee conscious when it came to seeking advice, the real test of digital advice providers in Australia would be the extent to which they could bridge the accessibility gap and draw in new client segments.

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